Introduction: an apparent contradiction
Many coaches have a high level of awareness, a great quality of listening, and a sincere vocation to help others.
Yet, many of them remain blocked when it comes to “launching” — creating their offer, communicating, finding their first clients.
This paradox is not a lack of competence — it is often a crisis of passage between the inner world and the outer world.
I have often observed, in coaches in training or in practice, a gap between the depth of their being and the ease of their action.
The visible block: fear, comparison, and the impostor syndrome
The apparent causes are well known:
- Fear of rejection or judgment,
- Difficulty “selling” oneself,
- Feeling “not ready enough”,
- Comparing one’s beginning to others’ middle point.
But these symptoms often hide a more subtle tension: the conflict between the need for inner purity and the necessity of incarnation.
The more spiritual the vocation, the greater the fear of being distorted by the world.
Jungian reading: the confrontation with the Coach’s Shadow
Jung would say that launching oneself means exposing oneself to the collective unconscious — to projections, to the duality of success and failure.
The coach’s shadow is the part that wants to remain “wise”, “neutral”, “balanced”, and that fears embodying the creator, the leader, the visible one.
In truth, not launching oneself is sometimes a refined way of staying in the safety of potential — without facing the reality of incarnation.
Like a bird meditating on the beauty of flight without daring to move its wings.
According to Sri Aurobindo: the passage from the mental to the vital
For Sri Aurobindo, consciousness must descend into the vital planes for realization to be complete.
In other words: thinking, meditating, or feeling the project is not enough — energy must descend into the body and into action.
It is through movement, even imperfect, that Consciousness becomes incarnate.
Here, you can evoke the importance of breath, of creative flow, of the first step — however small — as an act of offering.
The spiritual trap: confusing alignment with perfect readiness
Many coaches wait to feel totally aligned, centered, inspired before acting.
But alignment is not a prerequisite — it is a state that strengthens through movement.
The path only reveals itself to those who walk it.
The true test of alignment is not the feeling before action, but the peace found after it.
Getting unstuck: three anchoring practices
- The act of truth: gently acknowledge the fear of being seen, and bless it as an initiation.
- The heart anchor: remember that you are not “selling” — you are sharing a service born of an inner path.
- The soft movement: do not aim for perfection but for presence.
One meeting, one article, one conversation — each is already an act of creation.
🔹 Conclusion: the true launch is inner
Launching oneself is not marketing.
It is accepting to reveal oneself as a channel for something greater.
And when this act of offering is sincere, the outer world always ends up responding.
